Banana
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Hey,
I am a bit of an economic nerd so how individual agency set their pricings always fascinate me.
Sort of always have some ideas in my head in terms of "dollar per minute" value but might as well put them on paper for my own reference later. If it helps the community in some way in how they want to use their own hard earned cash that will be a bonus
I will be focusing on the standard GFE pricing structure so won't go into pricings for other services like SM, PSE, bi doubles and extras etc. otherwise this will get super long.
Also will cover the main agencies only. @JohnnyPunter I will have to break my rules slightly and comment on SL and SC to provide a more comprehensive look so please don't use this against me!
Long post warning
***
Doll House
30mins - $250
45mins - $300
60mins - $350
75mins - $440
90mins - $530
This is a good place to start as it's the standard pricing model that other agencies like Vamps and O Group follows. It is by comparing these standard pricings you start to see how other agencies deviate from it to set themselves apart, in an effort to get your money or perhaps target a particular category of clients.
The main takeaways from the standard model -
1. $350/60mins is the market standard (about $5.8 per min). And the most economical option because shorter duration actually cost more in terms of dollar per min.
2. The rule of Long Term Commitment Discount doesn't necessary applies in the sex industry i.e. the longer you book the cheaper it should get.
3. The "jump" of marginal pricing from $50 per 15mins between 30mins to 60mins to $90 per 15mins between 60mins to 90mins would suggest DH encourage punters to really only book 60mins or shorter booking.
Obviously most agencies want higher client turnovers to get more house cut and I think this generally applies across the industry.
La Fleur
30mins - $250
45mins - $300
60mins - $350
75mins - $440
90mins - $530
120mins - $700
Same pricing model as DH with 120mins basically double the cost of a 60mins booking.
What set them apart is the interesting two tier "Amour" and "Desire" pricing structure only LF really does -
30mins - $300
45mins - $350
60mins - $400
75mins - $500
90mins - $600
120mins - $800
On first look you may just think "oh it's only $50 more!" but again the marginal pricing actually goes up sharper between 60mins to 120mins, basically $100 per extra 15mins.
Only LF has the sales data to see if the two tier pricing model actually works for their girls i.e. will the promotion give the girls more money by having a higher hourly rate or turn away existing and new clients due to the higher entry cost barrier, especially for longer bookings.
Secret Liaisons
30mins - $220
45mins - $290
60mins - $350
75mins - $500
90mins - $570
120mins - $700
What stands out here is the cheaper rate of $220/30mins booking and the more expensive $570/90mins option when comparing to DH/LF.
45mins is also a bit cheaper before it settled back to the $350/60min standard "GFE Lite".
This pricing model certainly encourages punters to opt for shorter booking rather than the longer one. To encourage more exploration of their roster of younger girls perhaps??
Secret Companions
30mins - $260
60mins - $320
GFE Extra - $50
SC set themselves apart by having a cheaper standard rate of $320/60mins but then put their GFE Extra +$50 option right upfront.
It's an interesting tactic because punters now have to make a choice "will the extra $50 actually be worth it? well... it's only really another extra $20, I mean if I go to DH i will be paying $350 for GFE anyway."
Perhaps most punters ended up paying the extra $50, perhaps not.
Also SC often restricts their new girls to 30mins booking only to maximise the more expensive $260/30mins option, no doubt SC will be able to gauge interest from punters to see how long they can maximise the new girl "honeymoon" period.
Sapphire Blue
30mins - $220
45mins - $270
60mins - $300
90mins - $480
"The cheapest rates in Auckland!" used to be their marketing line I think and they are not wrong but with some caveats I guess.
We're all immediately drawn to their much cheaper $300/60mins and overall cheaper rates across all duration offerings. If all girls are equal in terms of attractiveness and service then no doubt SB is the most budget friendly agency for punters.
However recent observations would suggest that due to the lower base rate (and in turn lower take home pay) this may incentivise the girls to be more aggressive with their extras to make up the difference.
Again punters can make a choice, will the SB offering of $300 + $50 extras of your choosing / 60mins be better off than paying for the standard $350/60mins GFE at the other agencies??
The Apartment
30mins - $310
45mins - $350
60mins - $370
90mins - $450
120mins - $600
TA play by their own rules where shorter bookings up to 60mins option are much more expensive than others but suddenly they decided to apply the Long Term Commitment Discount to booking from 90mins onward!
The message is clear, TA encourage punters to book longer bookings, or at least want to maximise profits for punters that like it short, sharp and sweet.
Their 30mins option is basically a rip off but their 90mins and 120mins offerings are great bargain.
I thought some of their seasonal promotions are interesting although not all are actually worthwhile, but at least they are trying something different, having more choices in general is good for consumers.
Other observations -
- I can see agencies in other major city centres like Wellington and Christchurch tend to have overall cheaper rates than Auckland.
- They also often do interesting package deal to entice punters to pay a bit more. The "Dirty Maid" package for Gigi@iEscape is a grest example, overall it has better value than paying for individual extras, wonder why no agency in Auckland try to replicate that with their most popular girls.
- I did not touch on the high end Asian agencies like Vixens, DB Vips on purpose. Because unlike the non-asian agencies, they often will set different pricing for indivdual girls i.e. some girls can be as expensive as $500/60mins with basic service only.
- Imagine if non-asian agencies adopt this type of pricing model i.e. SC price Ari with $400/60mins rather than $320, will you still book her??
- Obviously having some "VIP service" as part of the Asian escort offering again provide punters with another layer of value proposition.
****
Thanks for making it to this far, hope it is useful.
Ultimately I truely believe in the force of free market, so vote with your wallet
Happy Punting.
I am a bit of an economic nerd so how individual agency set their pricings always fascinate me.
Sort of always have some ideas in my head in terms of "dollar per minute" value but might as well put them on paper for my own reference later. If it helps the community in some way in how they want to use their own hard earned cash that will be a bonus
I will be focusing on the standard GFE pricing structure so won't go into pricings for other services like SM, PSE, bi doubles and extras etc. otherwise this will get super long.
Also will cover the main agencies only. @JohnnyPunter I will have to break my rules slightly and comment on SL and SC to provide a more comprehensive look so please don't use this against me!
Long post warning ***
Doll House
30mins - $250
45mins - $300
60mins - $350
75mins - $440
90mins - $530
This is a good place to start as it's the standard pricing model that other agencies like Vamps and O Group follows. It is by comparing these standard pricings you start to see how other agencies deviate from it to set themselves apart, in an effort to get your money or perhaps target a particular category of clients.
The main takeaways from the standard model -
1. $350/60mins is the market standard (about $5.8 per min). And the most economical option because shorter duration actually cost more in terms of dollar per min.
2. The rule of Long Term Commitment Discount doesn't necessary applies in the sex industry i.e. the longer you book the cheaper it should get.
3. The "jump" of marginal pricing from $50 per 15mins between 30mins to 60mins to $90 per 15mins between 60mins to 90mins would suggest DH encourage punters to really only book 60mins or shorter booking.
Obviously most agencies want higher client turnovers to get more house cut and I think this generally applies across the industry.
La Fleur
30mins - $250
45mins - $300
60mins - $350
75mins - $440
90mins - $530
120mins - $700
Same pricing model as DH with 120mins basically double the cost of a 60mins booking.
What set them apart is the interesting two tier "Amour" and "Desire" pricing structure only LF really does -
30mins - $300
45mins - $350
60mins - $400
75mins - $500
90mins - $600
120mins - $800
On first look you may just think "oh it's only $50 more!" but again the marginal pricing actually goes up sharper between 60mins to 120mins, basically $100 per extra 15mins.
Only LF has the sales data to see if the two tier pricing model actually works for their girls i.e. will the promotion give the girls more money by having a higher hourly rate or turn away existing and new clients due to the higher entry cost barrier, especially for longer bookings.
Secret Liaisons
30mins - $220
45mins - $290
60mins - $350
75mins - $500
90mins - $570
120mins - $700
What stands out here is the cheaper rate of $220/30mins booking and the more expensive $570/90mins option when comparing to DH/LF.
45mins is also a bit cheaper before it settled back to the $350/60min standard "GFE Lite".
This pricing model certainly encourages punters to opt for shorter booking rather than the longer one. To encourage more exploration of their roster of younger girls perhaps??
Secret Companions
30mins - $260
60mins - $320
GFE Extra - $50
SC set themselves apart by having a cheaper standard rate of $320/60mins but then put their GFE Extra +$50 option right upfront.
It's an interesting tactic because punters now have to make a choice "will the extra $50 actually be worth it? well... it's only really another extra $20, I mean if I go to DH i will be paying $350 for GFE anyway."
Perhaps most punters ended up paying the extra $50, perhaps not.
Also SC often restricts their new girls to 30mins booking only to maximise the more expensive $260/30mins option, no doubt SC will be able to gauge interest from punters to see how long they can maximise the new girl "honeymoon" period.
Sapphire Blue
30mins - $220
45mins - $270
60mins - $300
90mins - $480
"The cheapest rates in Auckland!" used to be their marketing line I think and they are not wrong but with some caveats I guess.
We're all immediately drawn to their much cheaper $300/60mins and overall cheaper rates across all duration offerings. If all girls are equal in terms of attractiveness and service then no doubt SB is the most budget friendly agency for punters.
However recent observations would suggest that due to the lower base rate (and in turn lower take home pay) this may incentivise the girls to be more aggressive with their extras to make up the difference.
Again punters can make a choice, will the SB offering of $300 + $50 extras of your choosing / 60mins be better off than paying for the standard $350/60mins GFE at the other agencies??
The Apartment
30mins - $310
45mins - $350
60mins - $370
90mins - $450
120mins - $600
TA play by their own rules where shorter bookings up to 60mins option are much more expensive than others but suddenly they decided to apply the Long Term Commitment Discount to booking from 90mins onward!
The message is clear, TA encourage punters to book longer bookings, or at least want to maximise profits for punters that like it short, sharp and sweet.
Their 30mins option is basically a rip off but their 90mins and 120mins offerings are great bargain.
I thought some of their seasonal promotions are interesting although not all are actually worthwhile, but at least they are trying something different, having more choices in general is good for consumers.
Other observations -
- I can see agencies in other major city centres like Wellington and Christchurch tend to have overall cheaper rates than Auckland.
- They also often do interesting package deal to entice punters to pay a bit more. The "Dirty Maid" package for Gigi@iEscape is a grest example, overall it has better value than paying for individual extras, wonder why no agency in Auckland try to replicate that with their most popular girls.
- I did not touch on the high end Asian agencies like Vixens, DB Vips on purpose. Because unlike the non-asian agencies, they often will set different pricing for indivdual girls i.e. some girls can be as expensive as $500/60mins with basic service only.
- Imagine if non-asian agencies adopt this type of pricing model i.e. SC price Ari with $400/60mins rather than $320, will you still book her??
- Obviously having some "VIP service" as part of the Asian escort offering again provide punters with another layer of value proposition.
****
Thanks for making it to this far, hope it is useful.
Ultimately I truely believe in the force of free market, so vote with your wallet
Happy Punting.
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